2017: Doritos Brand Marketing Intern
Doritos don’t just belong in the chip aisle. They have taken on many shapes and forms over the years, including Doritos Locos Tacos, Doritos Mix, Doritos Loaded frozen snacks, Doritos Crunch Nuts, and beyond. My 10-week project was to develop a core packaging strategy that would better promote our broader portfolio.
I analyzed the Doritos business, category trends, and cross-purchase behavior using tools like IRi and 84.51. I collaborated with The Marketing Arm to develop package designs that could attract hundreds of millions of impressions to the fringes of our portfolio in the next three years. I closed out the summer with an action-packed 30-minute presentation that landed me a full-time offer, which I gladly accepted.
2018 – 2019: Associate Marketing Analyst
My first full-time job out of college was with D3 Studios, PepsiCo’s in-house creative and digital agency. During my 7 month stint, I played an account manager role for dozens of Frito-Lay brands, involved from the briefing and brainstorming, to review and execution stages. I worked with an 11 person creative team as well as an external digital agency to complete several projects worth hundreds of thousands of dollars in agency fees.
Projects included designing Cheetos campaign packaging, launching 6 evergreen brand websites, producing cross promotion videos for 7-Eleven and Doritos, and more. I ate a lot of chips, and starred in a couple photo shoots.