PenPal Schools is an online learning platform that connects over 400,000 students from 144 countries. PenPals work on collaborative projects together, covering topics like Clothing & Culture Around the World, Immigration in the 21st Century, and Robotics.
I wrote weekly blog posts, email newsletters, and social media posts to promote our 40+ projects, feature excellent student responses, and highlight learning outcomes. I also implemented UTM link tracking processes and developed a more streamlined teacher outreach process that increased response rates from 25% to 80%, which let me feature more student work in each article.
Click the images below to read some of my work and head to my portfolio for more writing samples.
